Public Knowledge

Marketing Coordinator

Cheyenne, WY, USA ● Wyoming, USA ● Virtual Req #532
Wednesday, July 27, 2022

Company Summary

Public Knowledge® is a national management consulting firm that helps government agencies solve tough problems and thrive in complex environments. We do this by providing planning, procurement, and implementation services. Most of our work is in Health and Human Services. You can learn more about us at www.pubknow.com.  The GLI® Group has acquired Public Knowledge®, which provides Public Knowledge® with the financial backing and infrastructure of a larger company.

 

Inclusion is a core value of Public Knowledge®. We value and seek to create a more diverse workforce. We encourage women, minorities, veterans, people with disabilities, people with different sexual orientations, people with lived expertise, and other diverse people to apply. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We are committed to creating a safe and inclusive workplace that highlights the diversity in all of us and our experiences.

Position Summary

This is a demanding and diverse role that includes a mix of administrative tasks, project coordination and creative work. The Marketing Coordinator will assist in the generation of specialty sales leads through digital campaign marketing, innovate to strengthen our firm’s market and brand awareness and serve as the main point of contact for our internal and external clients, along with affiliate and vendor relations for business development conferences and promotional activities.

  • Create and manage project plans and campaigns for various digital marketing and business development event activities
  • Build strategies to publish display, social media, SEO and web advertisements
  • Build schedules and manage on-time delivery for each digital campaign
  • Collaborate with Business Development Managers on business development meetings and conferences
  • Lead meeting and conference coordination and planning by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, and managing conference pre and post communication strategies to ensure maximum return on investment
  • Manage the conference budget and calendar
  • Maintain email lists for internal and external communications
  • Collect and track recommended improvements for business development events and execute in accordance with Business Development Strategy
  • Perform ongoing social media publishing monitoring process as needed
  • Assist in coordination collaborations for creating and collating marketing materials as needed
  • Maintain files and graphics for marketing campaigns and conference related projects
  • Actively promote firm events and presence
  • Create and communicate firm playbook for each approved conference

 

Required Education and Other Credentials:

  • Bachelor's degree required in marketing or a related field
  • Experience with project planning and project management preferred
  • Valid Driver’s License

 

 

Required Experience and Skills:

  • Creative and innovative thinker
  • Professional business presence and acumen
  • Self-starter, high level of initiative, proven proactive thinker
  • Commitment to customer service (internal and external)
  • Highly detail oriented with superb organizational skills
  • Strong ability to multi-task with results-oriented mindset
  •  Outstanding communication skills, both written and verbal
  • Well-versed in the use of social media as a marketing tool
  • Well-versed in digital marketing advertising solutions like geofencing, retargeting and other marketing tools
  • Understands website metrics and best practices
  • Experience with search engine optimization, lead generation, and email marketing
  • Managing conferences, events, and addressing potential problems that may arise
  • Planning for potential scenarios that could impact the integrity of the conference participation
  • Maintaining a working knowledge of the complex needs of a wide variety of events (in-person, virtual, etc.)
  • Able to work with colleagues at all levels to develop marketing campaign content and collateral to meet Business Development and Marketing goals
  • Understand how to organize information to best analyze and evaluate results
  • Operate with calm and thrive under pressure of deadlines
  • High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, Team
  • Basic knowledge in graphics arts software (Adobe, Wordpress, Hubspot) and HTML for website applications or willingness to learn
  • Experience using HubSpot

 

Physical Requirements and Working Conditions:

·         Travel required to attend events (including meetings and conferences)

·         Ability to work from a home-based office

·         Must have the ability to work at a computer for extensive periods of time

·         Must have the ability to speak on the telephone for extended periods of time

·         Must have the ability to read (paper or computer screen) for extended periods of time

·         Must have sufficient hand, arm, and finger dexterity to operate a computer keyboard and other Company equipment

·         Must have the ability to be self-driven, work independently and as part of a team

 

We offer excellent benefits that include:

  • Comprehensive Health and Dental Insurance
  • Retirement Plan
  • Disability Benefits
  • Flexible Work Hours
  • Generous Vacation Program

 

*If you are a Colorado resident, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 732-942-3999 ext. 1436 for assistance

In accordance with PK's duty to provide and maintain a safe workplace during the pandemic, we require all new employees to be fully vaccinated with a Coronavirus vaccine. You will be asked to show proof of vaccination prior to your start date. 
 

Applying

Think you've got what it takes? Apply online on our website and include an introduction to yourself and your qualifications.
 

Public Knowledge is an Equal Opportunity Employer

Other details

  • Job Family USA
  • Pay Type Salary
Location on Google Maps
  • Cheyenne, WY, USA
  • Wyoming, USA
  • Virtual