Director of Insights

United States Req #1333
Tuesday, June 7, 2022

At The Wine Group we are passionate about our people, our future, and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York, and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility, and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group.


As Director of Insights (Retail Trade Sales), you will lead a team of insights professional with a primary focus of our retailer facing sales team that manages our business at some of the largest Grocery, Mass, Liquor and Convenience retailers. You will lead analytical thought leadership that helps our sales team grow our business profitably at these retailers. The job plays an integral role in formulating the marketing, trade development and sales strategy for TWG brands though analyzing, researching, and understanding consumer and shopper behaviors. This position requires a blend of analytics, marketing, financial savvy, and strategic vision. At your disposal you will have a suite of rich data sources spanning IRI market data, Consumer Panel data, retailer loyalty card data, 3-tier system depletion data, internal financials and a body of industry research and publications. You will report to the Vice President of Insights.


  • Lead a team of insights professionals through coaching and functional training
  • Develop consultative thought leadership in all areas of our retail business such as consumer insights, market research and analysis, merchandising optimization of pricing, promotions and assortment and competitor analysis
  • Develop and deploy automated analytical suite of reporting that helps our sales team track performance, plan and take actions
  • You will manage a team of dedicated retailer-specific category advisors that lead various insights deliverables either at the request of the retail client or our sales lead ranging in the areas of pre/post analysis of various campaigns, new item launch pitch and general category management analysis.
  • You will develop a rich body of work that showcases story-telling with data that covers emerging trends and their implications to our business
  • Partner with finance counterparts on best-in-class post promotion analysis of Marketing and Trade Marketing programs to assess areas of success as well as areas of improvement.
  • On one side you will leverage broader research and data sources that improves our analytical deliverable to retail clients and on the other side you will use your retail experience to drive narrative more broadly at the company to make our strategic decisions more retailer centric


  • Bachelor’s Degree, Master’s or equivalent experience in an analytical discipline
  • Experience in Retail and CPG sector; Experience in Beer/Wine/Spirits industry is a plus
  • Strong familiarity with Retailer-CPG collaboration processes and category management
  • Strong data manipulation skills in Excel, Power BI, SQL
  • Extensive background in understanding ways to pull, process and interpret market scan data including IRI market scans, consumer panel data as well as internal company depletions/shipments to build tools that will identify market opportunities around trends, segment opportunities and growth areas.
  • Leverage all market data including Source of Volume, Brand Interaction Analysis, Switching Reports, Consumer Demographics, Basket Cart Analysis, Switching, Point of Entry, Consumer Decision Trees etc. via platforms leveraging Retailer loyalty data.
  • Excellent organizational skills with an ability to work independently as well as in a team environment and be flexible to changes
  • Ability to simplify complex situations and focus on value and effectiveness
  • Ability to work and succeed in dynamic entrepreneurial environment
  • Support and model all Company procedures and policies
  • Embrace and demonstrate The Wine Group Core Values – Performance, Empowerment and Cost- Mindful, and utilize them for all decision making
  • Willing to travel with overnight stays as needed


  • Primary work activities are within an office environment.
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.



Other details

  • Job Family Business Analytics
  • Job Function Finance
  • Pay Type Salary
Location on Google Maps
  • United States