Off-Premise Trade Marketing Manager - Remote

United States Req #1349
Friday, June 17, 2022
At The Wine Group we are passionate about our people, our future, and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York, and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility, and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group. 


The Wine Group (TWG) is seeking a full-time Off-Premise Trade Marketing Regional Manager, reporting to the Director of Trade Marketing. This Off-Premise Trade Marketing Regional Manager is responsible for a portfolio of key retail accounts, working closely with brand marketing and trade development to plan, develop, execute, and measure in store marketing efforts for TWG’s portfolio of best-selling, nationally distributed wine brands. This position can be based anywhere in the U.S. This position requires travel to customers, Trade Development meetings and occasional marketing meetings in Livermore, CA– approximately 30 – 50 nights per year


This person will thrive in a culture that is creative, brand-savvy, entrepreneurial, fast-paced, solutions focused, team oriented, zealously cost conscious, and fun. They will have a strong grounding in CPG Marketing best practices, and successful results track record building alcoholic beverage and/or CPG brands

The ideal profile:

This is a specialized role within The Wine Group marketing. The ideal candidate will have a unique combination of (a) seasoned experience as a sales professional with significant Tier 1 CPG or alcohol beverage trade marketing experience, (b) best-in-class skill, competence, and confidence as a consumer marketer, and (c) ability to define opportunities and roll-up their sleeves to accomplish goals

More specifically, the ideal profile is as follows:

  • Non-traditional Marketer: Skilled marketer with preferred experience from consumer-packaged goods and/or alcohol-beverage companies, yet comfortable operating in a non-traditional, fast paced environment. Someone who is not afraid to turn a problem upside down to develop unique solutions. Must be able to build effective working relationships with a variety of different stakeholders (customers, Trade Development, marketing, finance, etc.) in order to accomplish objectives. Must find a balance between consumer and customer needs and accomplish mutual objectives from both brand marketing teams and your retail customers
  • Demand Creator: An exceptionally talented “front -end merchant” (i.e., marketer who understands consumer in-store touch points, including price promotion, shelf strategies, impulse creation, and loyalty incentives to drive profitable sales)
  • Creative Trade Channel Leader: (a) Intuitively “gets” brand(s) strategies, (b) deeply understands focus Tier 1 customers (top retail grocers in the country), and (c) has the ability to marry individual brand strategies with retailer objectives, directing creative in line with brand positioning and developing engaging, cost-efficient retail programs. Effectively working side-by-side with brand marketing, sales, and distributor leads to develop plans and programs that meet/exceed profit, volume, and ACV plans, while delighting consumers and retail buying teams
  • Entrepreneurial Track Record, Competitive Drive: Proven success delivering AOP goals in an entrepreneurial venture, including an appreciation for an environment of resource limitations, cost control, fluid learning, prudent risk taking and limitless creativity
  • Data and Analytics Savvy: Ability to analyze data and turn it into actionable insights in order to provide reasons to believe in our Trade Marketing programs and brands
  • This job description reflects management's assignment of essential functions; it does not restrict the tasks management needs to accomplish


  • Bachelor’s Degree in Marketing, Business, related field, or equivalent work experience
  • MBA and wine/alcohol-beverage category experience, a plus
  • Retailer and/or distributor selling leadership for a minimum of 5 years OR experience working with major CPG companies in Shopper Marketing capacity
  • Preferred but not required: Brand management and/or Off-Premises Trade Development sales experience from an "academy" CPG company / alcohol-beverage supplier


  • Able to lift and carry up to 50 pounds at varying frequencies
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.


Other details

  • Job Family Distribution Channels
  • Job Function Marketing
  • Pay Type Salary
Location on Google Maps
  • United States