Marketing Operations Director

Austin, TX, USA ● Virtual Req #116
Wednesday, April 13, 2022

At Watermark, we have an enviable tech stack, including Marketo, 6sense, Drift, Uberflip, BrightTALK, SFDC, Stensul, Ringlead, Drift Email, Bizible, DOMO, and more. Marketing and Sales work hand in hand to create pipeline that results in closed deals. 
We market to a finite set of about 4,000 higher education institutions, targeting specific roles across many segments of these institutions. These roles can be specific to an overall institution or to a specific school (College of Education, School of Business, etc.). Creating segments and consistently updating and appending data from reliable sources is key to success in marketing to these people. 

The director of marketing operations role focuses on the strategy, execution, and operations of lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses. 
The right candidate is agile and has a passion for data, metrics, and reporting. You also excel in operations that facilitate scalability, predictability, and efficiency of marketing operations. This is an engaging and hands-on role requiring an individual who is highly capable of operating and excelling at the strategic and tactical positions.
The ideal candidate will have a balance of business insight and technical skillset to participate in the design and implementation of effective and scalable marketing processes and systems improvements. 
Essential duties and responsibilities
  • Provide and train on best practices for marketing automation and demand generation in campaign management, lead routing, processes, and data integrity
  • Manage and evolve the marketing tech stack and integrations 
  • Maintain, monitor, and grow database
  • Work with Demand Generation team to translate business requirements into technical requirements
  • Maintain lead lifecycle, routing, and scoring from Marketo, and translate to actions within Salesforce; monitor the closed-loop process to continuously improve lead quality, use data to make campaign efficiency decisions.
  • Maintain marketing-related Salesforce objects and automation including Process builders, flows, and workflow rules for Campaigns, Campaign Members, Leads, and Contacts.
  • Create, maintain, and validate reporting within Marketo, Bizible, Salesforce and DOMO.
  • Other duties as assigned.
  • 8+ years experience in this or similar role, working with similar tech stack
Preferred Skills, Knowledge, and Abilities
  • Marketo experience required
  • Knowledge and experience with business applications including Salesforce, Ringlead, Bizible, 6sense, Stensul, Drift, Zoominfo, and DOMO
  • Experience with database building a plus
  • Experience in marketing to education a plus
  • Experience in ed tech or experience working in higher education a big plus
  • Good communication skills, ability to details of systems administration, but also create dashboards and reports that surface key insights
  • Relevant experience is more important than a college degree

Benefits and Perks 
  • Competitive salary 
  • Comprehensive Health Insurance Plans
  • Dental and vision insurance
  • HSA and FSA with company contribution
  • Dependent Care Account
  • Voluntary Short-Term Disability
  • Life/AD&D coverage
  • Employee and family assistance program
  • 401(k) Retirement plan with company contribution
  • Voluntary pet insurance
  • Sweat Equity Program
  • Flexible and unlimited time off
  • Well-being days
  • Sick time off
  • Paid holidays
  • flexible work schedule and remote work options
  • Family bonding leave 
  • New Baby Stipend
  • Affinity Groups
  • Professional Development Reimbursement
  • Sit-stand desk
  • Monthly stipend
  • Employee referral incentive
  • Calm App. subscription

About Watermark

Watermark’s mission is to put better data into the hands of administrators, faculty, and students everywhere to empower them to connect information and gain insights into learning that will drive meaningful improvements. Through its innovative educational intelligence system, Watermark supports over 1,600 institutions around the world in developing an intentional approach to learning so that they can leverage data for a more holistic view of learning, faculty and staff impact, and institutional quality.

 For more information on Watermark, visit

Watermark is an equal opportunity employer and does not discriminate against an individual based on the individual's race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected characteristic or activity.

Other details

  • Pay Type Salary
Location on Google Maps
  • Austin, TX, USA
  • Virtual